De Barde Soft launch Freedom Collection Part 1.
Madrid soft launch May 2024
Our Successful Soft Launch of Luxury Handcrafted Leather Bags in Madrid
Madrid, the vibrant heart of Spain, has always been synonymous with fashion, art, and culture. A city where tradition meets modernity, Madrid was the perfect stage for the soft launch of our luxury handcrafted leather bags. This iconic city, steeped in history and alive with a forward-thinking energy, provided an elegant and fitting backdrop for introducing our collection to a discerning and sophisticated audience. The response was nothing short of phenomenal. Here’s an exclusive look at our memorable event and the success story that unfolded.
The City of Madrid: A Cultural and Fashion Capital
Spain's rich cultural tapestry and reputation for impeccable craftsmanship made it an ideal choice for our debut. Known for its heritage in leather artistry, Spain has long been celebrated for producing some of the finest leather goods in the world. We drew inspiration from this legacy, blending traditional techniques with modern, functional designs. From the bustling streets of Gran Vía to the artistic charm of the Prado Museum, the city exudes a spirit of creativity and elegance that mirrors the ethos of our brand.
Honoring Spain’s Heritage in Luxury Bag Craftsmanship
Our collection pays homage to the centuries-old tradition of Spanish leatherwork. Working closely with skilled artisans, we created timeless designs that showcase both the durability and sophistication of high-quality leather. Each bag tells a story of meticulous craftsmanship, blending heritage with innovation. Madrid, with its deep-rooted appreciation for fine artistry, was the perfect place to celebrate this synergy.
The Event: A Celebration of Style and Substance
Held in Gallery venue in the heart of Madrid, our soft launch was an intimate gathering of style connoisseurs, friends ,family and women who epitomize the elegance and versatility our brand represents. The setting was adorned with understated decor that reflected the minimalist yet luxurious aesthetic of our collection. Guests were treated to an immersive experience, with displays that showcased the craftsmanship behind each piece and highlighted the unique features of our designs.
The energy was palpable as attendees explored our inaugauration collection, our testament to our commitment to creating pieces that are both beautiful and practical. The feedback was overwhelmingly positive, with many expressing admiration for the way our bags seamlessly blend style and functionality.
Celebrating the Women Who Represent Our Brand
Our brand is inspired by women who embrace their individuality and live life with confidence and purpose. The women in attendance were no exception. Effortlessly stylish, they embodied the spirit of De Barde: a perfect balance of strength, grace, and timeless elegance. It was heartening to see how naturally they connected with our designs, finding pieces that complemented their personal style and celebrated their unique journeys.
A Sell-Out Collection: The Power of Connection
The highlight of the evening was undoubtedly the overwhelming support we received. Our collection sold out within hours, a milestone that exceeded all our expectations. This achievement reinforced our belief in the universal appeal of our designs and the timeless allure of quality craftsmanship. The support from the women of Madrid—and their enthusiasm for our vision—was deeply moving and humbling.
Gratitude and a Look to the Future
We are immensely grateful to everyone who made this event a success—from our talented artisans and dedicated team to the incredible guests who attended and supported us. This is just the beginning of our journey. With this successful soft launch, we are more inspired than ever to continue creating meaningful, luxurious pieces that empower women and honor the art of leather craftsmanship.
As we look ahead, we’re excited to share our collection with a global audience and continue telling stories through our designs. Madrid will forever hold a special place in our hearts as the city where our journey began. Here’s to more milestones and the timeless beauty of handcrafted elegance.